In articles, announcements, and so forth, simply use a symbol with the first or most obvious instance of the mark. You may place it at the lower right, but avoid defying business norms by putting it on the left of, over, or under the mark. Place the appropriate symbol at the upper right-hand corner of a name or logo. Use ℠ to insert the symbol into your draft for HTML. (Highlight it with your cursor, press CTRL+C, place your cursor in your document, then press CTRL+V.) If you're on an Apple computer, use the character palette. Whether in Outlook or in a Word document, Microsoft does not supply an easy raised SM shortcut, but you can simply copy and paste the ℠ symbol from this page. If the service has no official registration, you need the raised SM symbol. Once registered, a service mark may carry the encircled R, just as all registered trademarks do. Press the OPTION key and the 2 key to have the symbol immediately appear when using an Apple computer. Use the INSERT tab and find the symbol.Release ALT and see the symbol in your browser field.
The SM (℠) signifies an unregistered mark just for services. The TM (™) stands for unregistered or pending trademarks on goods or on a combination of goods and services. In an enforcement action, you may ask the court for monetary damages, including lost profits, if you show that the infringer had actual knowledge of your mark's federal registration. Its use is optional, but owners should insert it in to preserve their rights.
#Trademark symbol mac keyboard registration
The federal registration symbol, the encircled R (®) is for marks that have obtained an official registration by the U.S. It can exist with or without official registration. Let's look at what these symbols mean and some options for typing them.Ī trademark is a name or logo representing a unique product or service. Alas, keyboards don't make it easy to type these characters. You know the common trademark symbols: the small, raised TM or SM and the circled letter R.